The Benefits of Creating Products with Original Artwork
Unlock the secret to expanding your artistic horizons! Discover how incorporating original artwork into unique products, from silk scarves to tote bags, can revolutionize your creative expression and boost your exposure. Learn essential tips on sourcing ethically made, natural, and USA-produced materials, and understand the benefits of working directly with manufacturers to ensure quality and profitability. This is a must-read for artists eager to innovate and succeed in today's competitive market.
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In today's competitive market, artists are constantly seeking innovative ways to showcase their creativity and connect with their audience. As an artist, I've always believed in the power of creativity to transform and inspire. Over the years, I've sought innovative ways to showcase my art and connect with a broader audience. One effective approach has been incorporating original artwork into various products, ranging from handcrafted items to everyday essentials. This not only enriches my artistic journey but also offers numerous benefits for both me as an artist and those who appreciate art. Let's delve into the advantages of creating products with original artwork and the importance of sourcing ethically made, natural, and USA-made products.
Enhanced Artistic Expression
Creating products that feature my original artwork has allowed me to expand my creative horizons. By exploring new mediums and formats, such as silk scarves, ball caps, coasters, and tote bags, I can experiment with different techniques and styles that might not be possible with traditional paintings alone. This has led to new artistic discoveries and a richer, more diverse portfolio.
Increased Exposure and Reach
Unique, art-infused products can attract a wider audience, including those who may not typically purchase traditional art. For instance, someone might not invest in a painting but would be delighted to own a beautifully designed silk scarf or a tote bag. This can increase an artist's exposure and reach, helping them to build a larger, more diverse fan base.
Financial Benefits
Diversifying an artist's product range can lead to new revenue streams. Unique products, like a hand-painted candle lid, can be sold at various price points, making art more accessible to different segments of the market. This can provide a steady source of income and financial stability for artists, allowing them to continue pursuing their passion.
Finding the Right Manufacturer
Working directly with manufacturers, rather than middlemen, can significantly impact an artist's profitability and quality control. By establishing relationships with manufacturers, artists can ensure that materials are sourced ethically and maintain a higher standard of quality. This direct approach also helps reduce costs, allowing for greater profit margins and the ability to offer competitive pricing.
Personalization and Unique Value
Products featuring original artwork offer a sense of personalization and unique value that mass-produced items cannot match. For example, each hand-painted bamboo lid on my candles ensures that no two pieces are exactly alike. This uniqueness creates a deeper connection between me and my audience, enhancing the product's overall appeal.
Ethical and Sustainable Practices
Sourcing materials that are ethically made, natural, and produced in the USA is crucial for artists who wish to align their work with their values. Ethical production practices ensure that the materials used in the products are obtained responsibly, supporting fair labor practices and minimizing environmental impact. For instance, using 100% organic soy wax and hand-painted bamboo lids not only ensures a high-quality product but also reflects a commitment to sustainability and ethical sourcing.
Consumer Trust and Loyalty
When consumers know that an artist's products are made with care, from ethically sourced and natural materials, they are more likely to trust and remain loyal to the brand. This trust can lead to repeat purchases and word-of-mouth recommendations, further expanding an artist's reach and success.
Incorporating original artwork into unique, handcrafted products offers a myriad of benefits for artists. From enhanced artistic expression and increased exposure to financial stability and consumer trust, this approach can significantly impact an artist's career. By also prioritizing ethical and sustainable practices and establishing direct relationships with manufacturers, artists can create meaningful connections with their audience while contributing positively to the world.
Embracing this innovative approach, I am not only showcasing my creativity in new and exciting ways but also setting a standard for quality and ethical craftsmanship. Whether it's a stunning hand-painted lid on a candle or a beautifully designed silk scarf, the possibilities are endless, and the benefits are profound.
ABOUT THE AUTHOR & ARTIST: BRADFORD BRENNER
Born June 9th, 1959 in New York City, NY to art collector parents, Bradford Brenner has been a professional artist for the last 35 years. His work has been featured in numerous national art publications and can be found in private and corporate collections throughout the world. Brenner’s gallery and studio is located on the historic Plaza in Healdsburg, CA.
Brad received his education from both University of California, Santa Barbara and San Diego State. Receiving creative inspiration and ideas intuitively, his emotive imagery and loose brushstrokes reflect an instinctive and intuitive spirit. Collectors are drawn to the freedom and looseness that represents his unique style, and highly spontaneous rich, multi-layered works. Brenner draws upon a wealth of artistic influences, including his passion for and study of the Old Masters, the Impressionists, the Tonalists and the Abstract Expressionists to create a style that is uniquely his own.
The Art of Scale: Why Getting Artwork Size Right Matters
When it comes to decorating a space, the scale of artwork is a crucial element that can make or break the overall aesthetic. Over the decades, I’ve seen how the right size can transform a piece from merely decorative to truly captivating. In this article, we’ll delve into the different reasons why getting the scale right is so crucial. Click the image above to read the full article.
When it comes to decorating a space, the scale of artwork is a crucial element that can make or break the overall aesthetic. Over the decades, I’ve seen how the right size can transform a piece from merely decorative to truly captivating. Here’s why getting the scale right is so crucial from my perspective:
1. Proportion to Wall Size
One of the first lessons I learned was the importance of proportion. A piece that is too small on a large wall can feel insignificant, while an oversized piece on a small wall can overwhelm the space. The key is to find a balance that complements the wall without overpowering it. Typically, I aim for my artwork to cover about two-thirds to three-quarters of the wall space, creating a harmonious relationship between the art and its surroundings.
2. Relationship to Surrounding Furniture
Artwork should also be scaled in relation to the furniture around it. For instance, a large painting above a sofa should be roughly two-thirds the width of the sofa to create a cohesive look. This principle applies to other pieces of furniture as well, such as console tables or beds. The artwork should enhance the furniture, not compete with it.
3. Focal Point Considerations
When a piece is intended to be the focal point of a room, such as above a fireplace, its size becomes even more critical. A piece that is too small will fail to draw attention, while one that is too large can dominate the space and disrupt the room’s balance. The artwork should be large enough to command attention but still leave some breathing room around it.
4. Creating a Statement Wall
Creating a collage or gallery wall requires careful consideration of scale. Mixing different sizes can add interest and dynamism, but it’s important to plan the layout carefully. Larger pieces should anchor the arrangement, with smaller pieces filling in the gaps. This approach ensures that the collection works together as a cohesive whole.
5. Enhancing the Room’s Atmosphere
The right scale can enhance the room’s atmosphere and make it feel more inviting. Large, bold pieces can add drama and make a statement, while smaller, more delicate pieces can create a sense of intimacy and calm. Understanding the mood you want to create can help guide your choices in artwork scale.
6. Impact on Different Art Mediums
Different art mediums interact with scale in unique ways:
Paintings and Drawings: Larger canvases allow for more detail and can create a powerful visual impact, while smaller pieces can draw viewers in for a more intimate experience. The scale can also affect the viewer’s emotional response, with larger works often evoking a sense of awe and smaller works a sense of closeness.
Sculpture: The scale of a sculpture can dramatically change its presence in a space. Large sculptures can dominate a room and become a central feature, while smaller sculptures can be more subtle and complement other elements in the room. The material and form of the sculpture also play a role in how its scale is perceived.
Photography: The scale of a photograph can influence its impact and the viewer’s engagement. Large-format prints can immerse the viewer in the scene, while smaller prints can create a more personal connection. The subject matter and composition of the photograph can also dictate the most effective scale.
Mixed Media and Installations: These works often rely on scale to create an immersive experience. The size and arrangement of the components can transform a space and engage viewers in a multi-sensory experience. The scale can also influence how viewers move through and interact with the installation.
Getting the scale of artwork right is essential for creating a balanced and harmonious space. It’s about more than just fitting a piece on a wall—it’s about ensuring that the artwork enhances the room and complements its surroundings. By considering the size of the wall, the relationship to furniture, the intended focal point, and the overall atmosphere, you can choose artwork that truly elevates your space.
ABOUT THE AUTHOR & ARTIST: BRADFORD BRENNER
Born June 9th, 1959 in New York City, NY to art collector parents, Bradford Brenner has been a professional artist for the last 35 years. His work has been featured in numerous national art publications and can be found in private and corporate collections throughout the world. Brenner’s gallery and studio is located on the historic Plaza in Healdsburg, CA.
Brad received his education from both University of California, Santa Barbara and San Diego State. Receiving creative inspiration and ideas intuitively, his emotive imagery and loose brushstrokes reflect an instinctive and intuitive spirit. Collectors are drawn to the freedom and looseness that represents his unique style, and highly spontaneous rich, multi-layered works. Brenner draws upon a wealth of artistic influences, including his passion for and study of the Old Masters, the Impressionists, the Tonalists and the Abstract Expressionists to create a style that is uniquely his own.
Art for Everyone: The Perks of Owning High-Quality Reproductions
High-quality art reproductions provide an excellent alternative to original artworks. They offer affordability, quality, and versatility, along with the added benefit of artist enhancements that bring texture and life to each piece. Click the image above to read the full article.
Art has a unique way of adding character and beauty to any space, but sometimes, owning an original piece can be out of reach financially. Luckily, high-quality reproductions offer an accessible alternative without compromising on the experience. Here are the benefits of opting for a reproduction when the original isn't within your art budget:
Affordability: One of the most appealing aspects of reproductions is their cost. Typically, you can expect to pay just a quarter of the price of an original artwork. This makes it possible to fill your home or office with beautiful pieces without breaking the bank. It's art collecting made accessible, allowing you to enjoy the aesthetic and emotional value of art without the high price tag.
Quality and Detail: Gone are the days of blurry, low-quality reproductions. Advances in printing technology mean that modern reproductions capture the intricate details and vibrant colors of the original works. High-quality reproductions ensure that you don't miss out on the nuances that make the artwork special.
Artist Enhancements:
To elevate the experience, many reproductions come with artist enhancements. This involves adding touches of oil paint to create texture and depth, giving the piece an authentic feel. These enhancements can make a reproduction almost indistinguishable from an original, providing a richer visual experience.
Snapshot of Bradford with an original painting on canvas and a reproduction on canvas with added oil paint
Versatility: Reproductions offer a flexible way to experiment with different art styles and sizes. Since they are more affordable, you can rotate your collection more frequently, keeping your space fresh and dynamic. This versatility allows you to explore various artists and eras without the commitment required for an original piece.
Accessibility for All: Art should be enjoyed by everyone, regardless of budget. High-quality reproductions democratize art collecting, making it possible for more people to own and appreciate beautiful works. It's a way to bring the joy and inspiration of art into more homes and lives.
In conclusion, high-quality art reproductions provide an excellent alternative to original artworks. They offer affordability, quality, and versatility, along with the added benefit of artist enhancements that bring texture and life to each piece. So, if an original is out of reach, don't hesitate to invest in a reproduction—it's a smart, stylish, and accessible way to enjoy art in your everyday life.
ABOUT THE AUTHOR & ARTIST: BRADFORD BRENNER
Born June 9th, 1959 in New York City, NY to art collector parents, Bradford Brenner has been a professional artist for the last 35 years. His work has been featured in numerous national art publications and can be found in private and corporate collections throughout the world. Brenner’s gallery and studio is located on the historic Plaza in Healdsburg, CA.
Brad received his education from both University of California, Santa Barbara and San Diego State. Receiving creative inspiration and ideas intuitively, his emotive imagery and loose brushstrokes reflect an instinctive and intuitive spirit. Collectors are drawn to the freedom and looseness that represents his unique style, and highly spontaneous rich, multi-layered works. Brenner draws upon a wealth of artistic influences, including his passion for and study of the Old Masters, the Impressionists, the Tonalists and the Abstract Expressionists to create a style that is uniquely his own.